Create and Sponsor Job Postings on LinkedIn

Posting jobs on LinkedIn gives you access to one of the largest candidate pools online. With Discovered, you can link your LinkedIn job postings directly to your account so applicants flow into the correct job posting automatically. This guide explains how to create a LinkedIn job, connect it to Discovered using the unique job email address, and sponsor it for more reach.

Overview

The LinkedIn integration allows you to connect new or existing LinkedIn job posts to Discovered by inserting a job-specific email address generated in your account. Once connected, all applications will be routed back into the right job posting in Discovered.

This ensures you don’t lose applicants between platforms and gives your team one central place to review and manage candidates.

Step-by-Step Setup

1. Open LinkedIn Jobs

Log into your LinkedIn account.
Go to Jobs in the navigation.
Select Post a free job.

Note: You can also edit an existing LinkedIn job post instead of creating a new one.

Type your job title in the next screen.

Click Continue on the next screen.

Note: Click Manage Job Posts if you want to work on a previously posted job and follow the steps there.

LinkedIn's AI will write the details of your job post on your behalf. You can change this as per your requirements. Also, it'll select a page that you can change by clicking the Pen icon on the top right.

Caution: Check the business name and confirm that LinkedIn has selected the right one for you. Otherwise, you must click the Pen icon to change the business name and other details.

In the Job Settings screen, click the Pen icon on the Manage Applicants option.
In a separate tab, log into your Discovered account.
Open the job you want to connect.

Copy the unique job email address generated for that posting.

Note: Each job in Discovered has its own email address for integrations.

Return to LinkedIn.
In the Manage Applicants field, paste the copied job email address.

2. Complete the Job Post

Fill in the job description, qualifications, and other details on LinkedIn.
Continue through the LinkedIn setup until you reach the sponsorship options.

Note: If not already done, you may be asked to confirm that you work with the company. Enter the company email address that was already connected for posting jobs on LinkedIn. Enter the code received in that email to prove to LinkedIn that you're an authorized employee of the company to post jobs.

3. Sponsor the Job

Continue through the LinkedIn setup until you reach the sponsorship options.
Select Promoted or Promoted Plus.

Note: You can choose your budget option here:

Daily Average Budget – Spend is distributed day by day.
Total Campaign Budget – A set limit across the entire promotion.

Scroll down and insert your payment details if not saved earlier. Save your card details.
Click the Promote Job button on the bottom right to launch your sponsored job.

Why This Matters

Streamlined applicant tracking: Every application flows into the correct posting in Discovered, reducing manual work.
More reach with sponsorships: Sponsoring jobs on LinkedIn ensures your posting gets prioritized placement and more candidate visibility.
Flexibility: You can connect both new and existing LinkedIn jobs to Discovered.

Use Cases

You’re posting a new role on LinkedIn and want candidates to appear in your Discovered dashboard.
You already have an active LinkedIn job post and need to sync it with Discovered.
You want to sponsor a job to reach a wider audience while still keeping applicant tracking centralized.

How It Works

LinkedIn applicants are sent directly to the correct posting in Discovered via the job-specific email address.
Sponsorship increases visibility but does not change how applications flow—everything still goes into your Discovered dashboard.
You can adjust the budget type and spend anytime on LinkedIn.

Best Practices

Always double-check that the correct job email is used to avoid misrouted applicants.
Use a total campaign budget if you want a hard cap on spend; use a daily average if you want consistent exposure.
Important: If the job description is incomplete, LinkedIn may limit reach or candidate visibility.

What Happens Next

Once connected, every applicant from LinkedIn will appear in the correct Discovered posting.
You can manage applicants, move them through your pipeline, and collaborate with your team in Discovered.
You can repeat this process for any new or existing LinkedIn job post.